The Slow Burning Fuse

an atheisitic anarchistic scorcher www.facebook.com/TheSlowBurningFuse

The gentrification of food waste

True-Comics-1942-10-25

There is no simple answer to how we deal with food waste, but commodifying it is not the solution….

From the US

Imperfect Produce claims they’re saving the world by reducing food waste–and helping farmers by buying surplus ugly produce that would have been thrown out. Sounds great. The reality is that this produce would have otherwise gone to food banks, to be redistributed for free. As social safety nets continue to get slashed and incomes stagnate, more and more people are turning to these food banks to access this imperfect produce. Imperfect Produce (the startup) is taking a cut into this same surplus, rebranding it, boxing it up in single use cardboard boxers and making a profit off of the desires of conscious consumers who want to reduce food waste.

Imperfect Produce claims they’re saving the world by reducing food waste–and helping farmers by buying surplus ugly produce that would have been thrown out. Sounds great. The reality is that this produce would have otherwise gone to food banks, to be redistributed for free. As social safety nets continue to get slashed and incomes stagnate, more and more people are turning to these food banks to access this imperfect produce. Imperfect Produce (the startup) is taking a cut into this same surplus, rebranding it, boxing it up in single use cardboard boxers and making a profit off of the desires of conscious consumers who want to reduce food waste.

Imperfect Produce reflects a very troubling trend that is undermining local, small-scale farmers and food justice initiatives, a trend that commodifies and gentrifies food waste. The company has helped to create a market for the waste created by industrial agribusiness, selling it it to conscious (rather than needy) buyers by branding it as a form of environmental activism. This produce used to be readily available to food banks but now that ugly and imperfect produce can turn a profit, they are less available to those in need. Those with limited access to fresh produce are at risk of no longer accessing free, fresh produce through the food bank and their affiliate distribution channels.

http://www.phatbeetsproduce.org/uglyproduce/

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This entry was posted on August 18, 2018 by in anarchy, Uncategorized and tagged .
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